1. What is user experience (UX)?<\/a><\/p>\n 2. Why is UX important?<\/a> 3. How you can make great UX a selling point<\/a> 4. Final thoughts<\/a><\/p>\n UX is what helps users engage with those benefits. It\u2019s what lets them enjoy your product in a way that is easy and intuitive. The original iPod is a great example of this \u2014 thousands of songs, all available at the touch of a button. But unless the listener knows instinctively how to use their iPod, how to navigate to the songs and albums and playlists that they like, and so on, then it\u2019s virtually useless.<\/span><\/p>\n Consequently, UX is a strong selling point for prospective customers, especially in this day and age. This applies to any business that sells a product or service, whether physical or digital. Indeed, for digital products, this is especially important \u2014 new, innovative tools can be tricky to understand for first-time users, and UX overcomes that difficulty.<\/span><\/p>\n Before we look at how you can make great UX a strong selling point, it\u2019s worth looking at <\/span>why<\/span><\/i> UX is such an important point to pursue in the first place.<\/span><\/p>\n Customers today are an impatient bunch. Between increased competition in online spaces and changing consumer tastes, <\/span>attention spans are decreasing<\/span><\/a>. In terms of websites, for instance, a slow page speed alone is enough to increase bounce rates, keeping customers on-page and engaged with your site.<\/span><\/p>\n Consequently, businesses need to work hard to win their attention <\/span>and<\/span><\/i> keep them hooked. If you can\u2019t hook and retain your audience, then you won\u2019t get the conversions you deserve. <\/span>This video explains it concisely, and its emphasis on e-commerce is applicable to all businesses. <\/span><\/p>\n
\n2.1 It increases conversions<\/span><\/a>
\n2.2 It strengthens customer loyalty<\/span><\/a>
\n2.3 It builds social proof
\n<\/span><\/a>2.4 It reduces costs during the initial launch<\/a><\/p>\n
\n3.1 Build UX into your brand<\/a>
\n3.2 Do it like Amazon<\/a>
\n3.3 Make UX a core part of your content strategy<\/a>
\n3.4 Nurture social proof that is specifically about UX<\/a><\/p>\n<\/a>1. What is user experience (UX)?<\/h2>\n
<\/a>2. Why is UX important?<\/h2>\n
<\/a>2.1 It increases conversion<\/h3>\n