{"id":24797,"date":"2021-02-23T10:59:55","date_gmt":"2021-02-23T08:59:55","guid":{"rendered":"https:\/\/www.testingtime.com\/?p=24797"},"modified":"2021-02-24T11:26:25","modified_gmt":"2021-02-24T09:26:25","slug":"a-good-story-and-a-delightful-user-experience","status":"publish","type":"post","link":"https:\/\/www.testingtime.com\/en\/blog\/a-good-story-and-a-delightful-user-experience\/","title":{"rendered":"A good story and a delightful user experience"},"content":{"rendered":"

Table of contents<\/span><\/h2>\n

1. Ginetta and TestingTime for human-centered design<\/a>
\n2. Challenge: Different users with different goals<\/a>
\n3. Solution: A good concept with a fresh look<\/a>
\n4. A well-thought-out story<\/a>
\n5. Early testing is king<\/a>
\n6. Make it look like we wanted it to feel<\/a>
\n7. Conclusion: Empower your audience by creating a world that\u2019s beautiful and easy-to-walk-through <\/a><\/p>\n

<\/a>1. Ginetta and TestingTime for human-centered design<\/span><\/h2>\n

Ginetta<\/span><\/a> is a digital agency that specializes in human-centered design and development. The experiences they create are fast, simple, and beautiful. Like TestingTime, Ginetta focuses on the user, and helps customers to thrive in the digital world.<\/span><\/p>\n

When we at TestingTime decided to freshen up our two key landing pages\u2014the customer\u2019s homepage and the test user signup page\u2014it was a no brainer to involve Ginetta in the project. With story-driven pages and a fresh look, we made <\/span>searching for the right test users<\/span><\/a> and <\/span>signing up as a test user<\/span><\/a> into much easier, more efficient and enjoyable experiences.<\/span><\/p>\n

From initial discussions about the project scope to the design of the prototypes as well as the research work, it was all very professional. Both teams, the project team on Ginetta’s side and ours, have always worked together as one team throughout the whole process. Despite the difficult timeline, we have received the usual Ginetta quality: our two key landing pages are simple, beautiful, and easy to use. <\/span><\/p>\n

<\/a>2. Challenge: Different users with different goals<\/span><\/h2>\n

The people that visit our website have different goals and needs. On the one hand, we have UX researchers, product managers, market researchers and other people interested in our recruiting service. They are looking for test users and other study participants in order to organise or schedule their user tests and studies. <\/span><\/p>\n

The other target audience comprises people who want to sign up as testers. They are interested in participating in user tests, want to share their feedback and get paid for it.<\/span><\/p>\n

\"Entry

Entry to the old customer homepage and tester sign up page.<\/p><\/div>\n

Our goal was to create a place where everyone could easily find what they were looking for. Ginetta chose a storytelling format to achieve this in a wonderfully entertaining way. <\/span><\/p>\n

<\/a>3. Solution: A good concept with a fresh look<\/span><\/h2>\n

To engage the two target groups and enhance usability, Ginetta created user-centered stories and a new design concept they had tested early on. Working with our team, they redesigned two key landing pages: one for customers wanting to test their products and the other for (potential) testers wanting to sign up.\u00a0<\/span><\/p>\n

Additionally, they improved access to the tester page, where visitors had found themselves landing on the customer page or even getting lost in the order form when they should have been signing up as testers.<\/span><\/p>\n