{"id":29925,"date":"2021-09-29T15:11:40","date_gmt":"2021-09-29T13:11:40","guid":{"rendered":"https:\/\/www.testingtime.com\/?p=29925"},"modified":"2021-12-21T11:43:52","modified_gmt":"2021-12-21T09:43:52","slug":"how-to-conduct-usability-testing","status":"publish","type":"post","link":"https:\/\/www.testingtime.com\/en\/blog\/how-to-conduct-usability-testing\/","title":{"rendered":"How to conduct usability testing in 8 steps"},"content":{"rendered":"<h3>Table of contents<\/h3>\n<p><a href=\"#1\">1. Define your goals<\/a><br \/>\n<a href=\"#2\">2. Find relevant participants<\/a><br \/>\n<a href=\"#3\">3. Create a usability testing scenario<\/a><br \/>\n<a href=\"#4\">4. Craft usability testing tasks<\/a><br \/>\n<a href=\"#5\">5. Define your metrics<\/a><br \/>\n<a href=\"#6\">6. Run a pilot test<\/a><br \/>\n<a href=\"#7\">7. Record your tests<\/a><br \/>\n<a href=\"#8\">8. Extract and analyse insights<\/a><br \/>\n<a href=\"#9\">9. Final words<\/a><\/p>\n<h2><a id=\"1\"><\/a><span style=\"font-weight: 400;\">1. Define your goals<\/span><\/h2>\n<p>The first step of prominent <a href=\"https:\/\/www.playbookux.com\/usability-testing\" target=\"_blank\" rel=\"noopener\">usability testing<\/a> is defying your main goals. That encompasses having clear answers to some of these questions:<\/p>\n<ul>\n<li>What are you testing? Knowing exactly what you are testing and defining the scope of it.<\/li>\n<li>Why are you testing? What is the purpose of conducting usability testing in your company, and what are you trying to accomplish?<\/li>\n<\/ul>\n<p>Taking time to comprehensively answer these questions will help you lay a framework for your usability testing. It will also help you stay on course while conducting the whole process.<\/p>\n<p>However, to lay the strong foundations for your usability testing, you\u2019ll need to dig under the surface and invest some additional time and effort to hone your usability testing goals. This requires effectively communicating and collaborating with stakeholders of the solution you\u2019re testing. They can give you core elements you\u2019ll lay your usability testing foundations on.<\/p>\n<p>To maximise setting your usability testing goals, try these:<\/p>\n<ol>\n<li>Ask the stakeholders about their major concerns, and which features and processes they consider to be critical. This will help you determine where to focus your testing efforts and which areas to prioritise.<\/li>\n<li>Explore and analyse the data stakeholders already have on the solution you\u2019re testing \u2014 such as analytics, feedback, etc. An example for digital agencies as stakeholders can be their website analytics records that can show if something is out of the ordinary \u2014 e.g. video metrics with high video plays, but low percentage watched.<\/li>\n<li>Ask them for a demonstration of a particular feature &amp; process stakeholders want to be tested. This can help both you and them to better understand what aspect\u2019s you\u2019ll be testing and acquire more meaningful information to supplement your testing.<\/li>\n<\/ol>\n<h2><a id=\"2\"><\/a><span style=\"font-weight: 400;\">2. Find relevant participants<\/span><\/h2>\n<p>Finding the right participants is essential because matching them with your usability testing goals will make sure you\u2019ll get the most relevant insights.<\/p>\n<p>In particular, how you\u2019ll find the right participants for your usability study mainly depends on the solution you are designing.<\/p>\n<p>If you target a wider audience then you can simply segment your audience by demographics (age, location, employment status, etc) and a few more parameters like devices they\u2019re using (smartphones vs PCs, etc.)<\/p>\n<p>Comparably, if you are developing a complex system, then you\u2019ll need to be more specific and significantly narrow your participant pool down. This means filtering participants by their expertise, skills, previous experience working with similar solutions, etc.<\/p>\n<p>You\u2019ll also need to measure to which extent your participants\u2019 traits match with responsibilities and knowledge the system you\u2019re developing requires. This is where things become more specific, and your ability to drill down as much as possible will be of huge value.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\t\t\t&lt;div class=&quot;teaser-post&quot; style=&quot;background: #868B9E;&quot;&gt;\n\t\t\t\t\t\t\t&lt;\/div&gt;\n\t\t&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6659,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3949386},&quot;15&quot;:&quot;-apple-system, system-ui, \\&quot;Segoe UI\\&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, \\&quot;Helvetica Neue\\&quot;, sans-serif&quot;}\">\t\t\t<div class=\"teaser-post\" style=\"background: #f6f6f6;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"left-side\" style=\"color: #333333;\">\n\t\t\t\t\t\t<div class=\"teaser-post-content\">\n\t\t\t\t\t\t\t<h2>Carefree test user recruiting<\/h2>\n\t\t\t\t\t\t\t<p>We help product, design, UX and marketing teams get real and actionable user feedback. At the heart of our service is a pool of almost 1 Million test users.<\/p>\n\t\t\t\t\t\t\t<p class=\"read-more-button\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.testingtime.com\/\">\n\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"right-side\" >\n\t\t\t\t\t\t<div id=\"teaser-6-image\" class=\"teaser-post-image\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">2.1 Leverage screeners to find the most relevant participants<\/span><\/h3>\n<p>You can use <a href=\"https:\/\/www.testingtime.com\/en\/blog\/test-users-screening\/\" target=\"_blank\" rel=\"noopener\">screeners<\/a> to make sure that the traits of your participants are being aligned with the desirable traits of your end-users. Screeners will help you ensure you\u2019ll acquire the best possible participants per their skill set, expertise, and knowledge. They will typically consist of multi-choice questions.<\/p>\n<p>Screeners can also measure the level of motivation and commitment of your participants, besides their expertise and desirable traits.<\/p>\n<p>Some of the main types of screening questions include:<\/p>\n<p><strong>Demographics<\/strong> \u2014 e.g \u201cHow old are you?\u201d; \u201cWhat is your household income?\u201d<br \/>\n<strong>Experience level<\/strong> \u2014 e.g. \u201cHow experienced are you with Amazon Drop-shipping?<br \/>\n<strong>Behavioural questions<\/strong> \u2014 e.g. \u201cWhat online stores do you use to purchase hardware?\u201d<br \/>\n<strong>Firmographics<\/strong> \u2014 e.g. \u201cIn which sector have you worked?\u201d<br \/>\n<strong>Specific knowledge or skills<\/strong> \u2014 e.g. \u201cCan you describe your experience with coding and to what extent are you familiar with it?\u201d<br \/>\n<strong>Frequency of use<\/strong> \u2014 e.g. \u201cHow often do you use Amazon to purchase hardware?<\/p>\n<p>Here are some valuable tips for creating screeners:<\/p>\n<ul>\n<li>Ensure your predefined answers are clear and concise<\/li>\n<li>Avoid leading or biased questions<\/li>\n<li>Ask your participants for consent to record their usability testing sessions via screeners<\/li>\n<li>Avoid using only Yes\/No questions<\/li>\n<\/ul>\n<p>In the video below, you can see an example of our question library:<\/p>\n<p><iframe loading=\"lazy\" title=\"How to use questions from library\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/1mVPgVT7q5s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>The final, and maybe the most effective step is utilising user personas. A user persona is an imaginary persona that defines a user type that is most likely to use and engage with a certain solution. It should include background information, skill set, behavioural patterns, character traits, and demographics of your ideal user. User personas can hugely skyrocket your user-centricity commitment and help you develop an in-depth understanding of your users.<\/p>\n<p>You can leverage personas to create cutting-edge screener questions that will boost your efforts to pick the most relevant participants.<\/p>\n<p>Finally, you can use tools like Google Forms, Survey Monkey, or Hotjar user survey feature to create powerful, easy-to-share screeners. Advanced tools, which usually require a subscription, will include helpful features like qualifying logic, narrow downs, and analytics coupled with effective filtering and sorting capabilities.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\t\t\t&lt;div class=&quot;teaser-post&quot; style=&quot;background: #868B9E;&quot;&gt;\n\t\t\t\t\t\t\t&lt;\/div&gt;\n\t\t&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6659,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3949386},&quot;15&quot;:&quot;-apple-system, system-ui, \\&quot;Segoe UI\\&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, \\&quot;Helvetica Neue\\&quot;, sans-serif&quot;}\">\t\t\t<div class=\"teaser-post\" style=\"background: #868B9E;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"left-side\" style=\"color: #ffffff;\">\n\t\t\t\t\t\t<div class=\"teaser-post-content\">\n\t\t\t\t\t\t\t<h2>Guideline for writing screener questions like a pro<\/h2>\n\t\t\t\t\t\t\t<p>The screening of study participants is crucial for the quality of your study results. We know from personal experience that this is not an easy task. But at TestingTime, we live and breathe screeners. For this reason, we have created a guideline on how to write good screener questions to identify the ideal people for your study.<\/p>\n\t\t\t\t\t\t\t<p class=\"read-more-button\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/resources.testingtime.com\/screener-guideline\">\n\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"right-side\" >\n\t\t\t\t\t\t<div id=\"teaser-7-image\" class=\"teaser-post-image\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h2><a id=\"3\"><\/a><span style=\"font-weight: 400;\">3. Create a usability testing scenario<\/span><\/h2>\n<p>Something that will substantially improve the effectiveness of your usability testing tasks (we talked about in the previous step) is usability testing scenarios.<\/p>\n<p>A test scenario will help participants understand the context and immerse themselves in your testing, as users. The purpose is to simulate real-life scenarios and environments and to observe how participants interact with them while trying to solve certain problems.<\/p>\n<p>Usability testing scenarios give context to participants and help them intuitively understand the whole process. This can help them to almost experience a scenario you\u2019re simulating, so they can tap into their specific behaviour they\u2019d naturally manifest if it was a real one.<\/p>\n<p>Scenarios can be also used to add a skill setal layer of details needed to motivate participants and help them effectively carry the task till the end.<\/p>\n<p>If you want to get profound and authentic results when conducting usability testing, then use testing scenarios to empower your usability testing tasks.<\/p>\n<h3><span style=\"font-weight: 400;\">3.1 Example of a user testing scenario<\/span><\/h3>\n<p>Usability testing task is something simple like \u2014\u2014&gt; \u201cChoose a drone for a family trip that suits you the best using [ name of the website] website\u201d<\/p>\n<p>Usability testing scenarios can empower it with context like this: \u201c It\u2019s wintertime and you are going for a weekend trip to a beautiful London\u2019s countryside abounding with streams, grass, and trees with your family.<\/p>\n<p><em>You need to buy a drone with a camera attached for under 1500$ to capture all those wonderful sights and record that precious experience for your family.<\/em><\/p>\n<p><em>The drone should have a long flight time and should be able to avoid obstacles (trees, hills, rocks) in this environment. A weather report also showed the temperatures might drop down below -6\u00b0, so it should also be able to operate in cold conditions.\u201d<\/em><\/p>\n<p>This was a long-form scenario, and it\u2019s not always needed, but the whole point was to demonstrate how a scenario can add depth to a plain task.<\/p>\n<p>Some tips to keep in mind while creating a testing scenario are:<\/p>\n<ul>\n<li>Use user language \u2014 That way you\u2019ll avoid any misunderstanding and help participants better immerse<\/li>\n<li>Keep it short and simple, but informative<\/li>\n<li>Address concerns (with your product) through tasks participants should complete \u2014 By creating realistic, actionable tasks you\u2019ll get accurate, easy-to-implement insights<\/li>\n<\/ul>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\t\t\t&lt;div class=&quot;teaser-post&quot; style=&quot;background: #868B9E;&quot;&gt;\n\t\t\t\t\t\t\t&lt;\/div&gt;\n\t\t&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6659,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3949386},&quot;15&quot;:&quot;-apple-system, system-ui, \\&quot;Segoe UI\\&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, \\&quot;Helvetica Neue\\&quot;, sans-serif&quot;}\">\t\t\t<div class=\"teaser-post\" style=\"background: #868B9E;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"left-side\" style=\"color: #ffffff;\">\n\t\t\t\t\t\t<div class=\"teaser-post-content\">\n\t\t\t\t\t\t\t<h2>The complete guide to remote testing (online user tests)<\/h2>\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the e-book you have all the information from this blog post and more to look up and share. <\/span><span style=\"font-weight: 400;\">In addition, you will find an extensive section &#8220;Remote UX Testing in Practice&#8221; as a valuable addition to your daily work. There you will learn how to define questions and hypotheses, how to create good tasks for online tests and what good questionnaires look like.<\/span><\/p>\n\t\t\t\t\t\t\t<p class=\"read-more-button\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/resources.testingtime.com\/complete-remote-testing-guide\">\n\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"right-side\" >\n\t\t\t\t\t\t<div id=\"teaser-8-image\" class=\"teaser-post-image\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h2><a id=\"4\"><\/a><span style=\"font-weight: 400;\">4. Craft a usability testing task<\/span><\/h2>\n<p>To effectively conduct usability testing, you\u2019ll need representative tasks your participants will complete. By representative, we mean that your tasks should be real, actionable, and effectively mirror your usability testing goals.<\/p>\n<p>Each task should take participants a step closer to achieving a predefined goal. Their purpose is to effectively, but immoderately navigate participants through the whole user journey.<\/p>\n<p>Here are some examples of properly formulated testing tasks:<\/p>\n<ul>\n<li>Demonstrate how you would sign up for a plan B insurance policy<\/li>\n<li>Compare the benefits from Gold and Silver insurance packages and choose the one that suits your needs the best<\/li>\n<li>Afterwards, add that package to your shopping cart<\/li>\n<li>Accept a friend request and add that person to your \u201cclose friends\u201d list<\/li>\n<\/ul>\n<p>In short, your tasks should:<\/p>\n<ul>\n<li>Be actionable<\/li>\n<li>Have their success criteria defined<\/li>\n<li>Be non-leading, unrestrained, and unbiased<\/li>\n<li>Be simple and concise<\/li>\n<li>Portray experiences real users would have<\/li>\n<li>Be specific<\/li>\n<\/ul>\n<h2><a id=\"5\"><\/a><span style=\"font-weight: 400;\">5. Define your metrics<\/span><\/h2>\n<p>It\u2019s of utmost importance to carefully select and leverage the right metrics. First, you need to know what exactly you want to measure. That mostly accounts for factors that influence the user experience and the usability testing metrics should usually measure:<\/p>\n<ul>\n<li>Performance<\/li>\n<li>Ease<\/li>\n<li>Effort<\/li>\n<li>Satisfaction<\/li>\n<\/ul>\n<p>The most common metrics for measuring performance are:<\/p>\n<ul>\n<li>Success rate \u2014 measures the percentage of correctly completed tasks by participants<\/li>\n<li>Time on task \u2014 measures and sums the total amount of time participants needed to complete each task<\/li>\n<li>Error rate \u2014 how many errors participants make<\/li>\n<\/ul>\n<p>To measure the rest, you can leverage the following metrics:<\/p>\n<ul>\n<li>SUS (System Usability Scale)<\/li>\n<li>CES (Customer Effort Score)<\/li>\n<li>SEQ (Single Ease Question)<\/li>\n<li>CSAT (Customer Satisfaction)<\/li>\n<\/ul>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\t\t\t&lt;div class=&quot;teaser-post&quot; style=&quot;background: #868B9E;&quot;&gt;\n\t\t\t\t\t\t\t&lt;\/div&gt;\n\t\t&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6659,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3949386},&quot;15&quot;:&quot;-apple-system, system-ui, \\&quot;Segoe UI\\&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, \\&quot;Helvetica Neue\\&quot;, sans-serif&quot;}\">\t\t\t<div class=\"teaser-post\" style=\"background: #868B9E;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"left-side\" style=\"color: #ffffff;\">\n\t\t\t\t\t\t<div class=\"teaser-post-content\">\n\t\t\t\t\t\t\t<h2>Toolbox with templates for measuring UX KPIs<\/h2>\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The free toolbox reliably supports UX researchers with user experience evaluations. It allows a valid, trustworthy and objective measurement of user perception. The three relevant KPIs\u2014Single Ease Question (SEQ), Net Promoter Score (NPS) and System Usability Scale (SUS)\u2014help you to better assess risks and derive improvements based on them.<\/span><\/p>\n\t\t\t\t\t\t\t<p class=\"read-more-button\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/resources.testingtime.com\/ux-toolbox\">\n\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"right-side\" >\n\t\t\t\t\t\t<div id=\"teaser-9-image\" class=\"teaser-post-image\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n<h2><a id=\"6\"><\/a><span style=\"font-weight: 400;\">6. Run a pilot test<\/span><\/h2>\n<p>When you\u2019ve finally defined everything from previous steps and before starting your usability test with participants, it\u2019s mandatory to run a pilot.<\/p>\n<p>Pilot tests will help you prevent many errors or uncover flaws within the usability testing workflow, and they\u2019ll ensure that the actual test runs frictionlessly.<\/p>\n<p>Precisely, running pilot tests can help you uncover if:<\/p>\n<ul>\n<li>Your participants understand what they need to do<\/li>\n<li>Your tasks are biased<\/li>\n<li>You\u2019re getting the right and relevant information you expected to obtain<\/li>\n<li>You need to eliminate any redundant or unnecessary tasks or questions<\/li>\n<li>Your tasks are actually matching your predefined objectives<\/li>\n<\/ul>\n<p>It would be best if you could find a participant for piloting your test who matches the real participant profile.<\/p>\n<h2><a id=\"7\"><\/a><span style=\"font-weight: 400;\">7. Record your test<\/span><\/h2>\n<p>When you have a recording of your tests, you can easily review the test workflow, take better notes or use the recording as a resource to help you present test results. With recordings, you\u2019ll be able to transfer the most valuable insights in an easy-to-understand manner. Not only that, but those recordings will be in the form of <a href=\"https:\/\/www.wyzowl.com\/video-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">video format<\/a> and it&#8217;s one of the most engaging and context-transferring media formats.<\/p>\n<p>There are many screen recording software on the market, and even a plain, free version of almost any software will do its job pretty well. <a href=\"https:\/\/www.testingtime.com\/en\/blog\/ux-researchers-favourite-tools-for-remote-user-research\/\" target=\"_blank\" rel=\"noopener\">Here you can find the favourite tools<\/a> of TestingTime\u2019s customers for remote user research.<\/p>\n<p>However, a caveat with recording is that you\u2019ll need to have consent from each participant. Furthermore, you\u2019ll probably need to protect participants\u2019 personally identifiable information by removing sensitive details, blurring their faces, or changing their voices. <a href=\"https:\/\/www.testingtime.com\/en\/blog\/gdpr-guide-for-ux\/\" target=\"_blank\" rel=\"noopener\">Here<\/a> is a guide about GDPR in UX research.<\/p>\n<h2><a id=\"8\"><\/a><span style=\"font-weight: 400;\">8. Extract and analyse insights<\/span><\/h2>\n<p>The last step is analysing all collected data and extracting valuable insights. Make sure not to focus only on insights that support your hypothesis, but to include everything, like:<\/p>\n<ul>\n<li>Negative participants\u2019 comments<\/li>\n<li>Unusual behaviour<\/li>\n<li>Other random comments or observations from both participants and other team members involved in the research<\/li>\n<\/ul>\n<p>You should also consider adding tags, writing additional notes, and structuring &amp; organising your data concisely. Start by categorising similar usability issues you\u2019ve discovered into one group.<\/p>\n<p>You can use various techniques to present and structure your data, such as the <a href=\"https:\/\/airfocus.com\/guides\/prioritization\/7-most-popular-prioritization-frameworks\/kano-model\/\" target=\"_blank\" rel=\"noopener\">Kano model<\/a>, one of the powerful visualisation techniques.<\/p>\n<p>Next, you should prioritise issues by their criticality and importance (low\u2014critical).<\/p>\n<p>When all of this is done, you should discuss the results with your and other teams responsible for product design (the production team, for example).<\/p>\n<h2><a id=\"9\"><\/a><span style=\"font-weight: 400;\">9. Final words<\/span><\/h2>\n<p>Conducting usability testing is essential for creating outstanding products that skill set the problems of users. Usability testing will help you understand those problems and unearth optimal solutions. This is the reason why you\u2019ll need to invest enough time and effort into conducting usability testing effectively. This process can be cumbersome at times, but will certainly become easier and more accurate the more you repeat it and the more different products you\u2019re testing.<\/p>\n<p><span data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;\t\t\t&lt;div class=&quot;teaser-post&quot; style=&quot;background: #868B9E;&quot;&gt;\n\t\t\t\t\t\t\t&lt;\/div&gt;\n\t\t&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:6659,&quot;3&quot;:{&quot;1&quot;:0},&quot;4&quot;:{&quot;1&quot;:2,&quot;2&quot;:16777215},&quot;12&quot;:0,&quot;14&quot;:{&quot;1&quot;:2,&quot;2&quot;:3949386},&quot;15&quot;:&quot;-apple-system, system-ui, \\&quot;Segoe UI\\&quot;, Roboto, Oxygen-Sans, Ubuntu, Cantarell, \\&quot;Helvetica Neue\\&quot;, sans-serif&quot;}\">\t\t\t<div class=\"teaser-post\" style=\"background: #f6f6f6;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"left-side\" style=\"color: #333333;\">\n\t\t\t\t\t\t<div class=\"teaser-post-content\">\n\t\t\t\t\t\t\t<h2>Looking for inspiration?<\/h2>\n\t\t\t\t\t\t\t<p>Get our UX Tips directly into your inbox. Maximum one email per month. Promised!<\/p>\n\t\t\t\t\t\t\t<p class=\"read-more-button\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/resources.testingtime.com\/newsletter\">\n\t\t\t\t\t\t\t\t\tSing up now\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"right-side\" >\n\t\t\t\t\t\t<div id=\"teaser-10-image\" class=\"teaser-post-image\">\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Table of contents 1. Define your goals 2. Find relevant participants 3. Create a usability testing scenario 4. Craft usability testing tasks 5. Define your metrics 6. Run a pilot test 7. Record your tests 8. Extract and analyse insights 9. Final words 1. Define your goals The first step of prominent usability testing is [&hellip;]<\/p>\n","protected":false},"author":94,"featured_media":29993,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[8988,8990,8989],"tags":[],"class_list":["post-29925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-measuring-ux","category-research-methods","category-research-strategy"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.5 (Yoast SEO v20.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to conduct usability testing in 8 steps - TestingTime<\/title>\n<meta name=\"description\" content=\"Usability testing is an irreplaceable practice to evaluate products. 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