{"id":32553,"date":"2022-02-28T08:44:27","date_gmt":"2022-02-28T06:44:27","guid":{"rendered":"https:\/\/www.testingtime.com\/?p=32553"},"modified":"2022-02-25T16:04:27","modified_gmt":"2022-02-25T14:04:27","slug":"setting-up-and-managing-own-research-pool","status":"publish","type":"post","link":"https:\/\/www.testingtime.com\/en\/blog\/setting-up-and-managing-own-research-pool\/","title":{"rendered":"Things to consider when setting up and managing your own research pool"},"content":{"rendered":"

Table of contents<\/h3>\n

1. What is a research pool and why do you need one?<\/a>
\n2. What to take into account when setting up a pool<\/a>
\n3. Why outsourcing your pool saves you time, money and stress<\/a>
\n4. Start setting up and managing your research pool<\/a><\/p>\n

<\/a>1. What is a research pool and why do you need one?<\/span><\/h2>\n

A research pool, also known as test user pool, is a group of people who have agreed to participate regularly in user studies. Normally, such groups are carefully selected to be representative of your target group(s) and to ensure an appropriate balance of age, gender, and other socio-demographic characteristics.<\/span><\/p>\n

A private pool comprises specific users (often customers) with known characteristics. A <\/span>public pool<\/span><\/a>, on the other hand, consists primarily of potential, unbiased users.<\/span><\/p>\n

A test user pool for research purposes is an absolute must for companies that regularly conduct user research. It is also a must for teams wishing to engage in exchanges with the same group of people over time, whether as part of a long-term research project or to explore a variety of different topics with a constant group of participants.<\/span><\/p>\n

Do these examples apply to you, but you don\u2019t have your own research pool yet? Why not change this? We\u2019ll show you what it takes and how you can also get external support.<\/span><\/p>\n

<\/a>2. What to take into account when setting up a pool<\/span><\/h2>\n

\"Setup<\/p>\n

Experience has shown that setting up a pool successfully takes 3 to 4 months, with many important things to consider:<\/span><\/p>\n

    \n
  1. Setting up the pool and acquiring test users<\/span><\/li>\n
  2. Enriching the profiles with new screening data<\/span><\/li>\n
  3. Contacting test users and communicating with them<\/span><\/li>\n
  4. Participation in tests and incentives<\/span><\/li>\n
  5. General management (data updates, withdrawals, and support)<\/span><\/li>\n<\/ol>\n

    But should you <\/span>choose a research pool service provider<\/span><\/a>, the time required to set up the pool could be reduced to 3 or 4 weeks, depending on the specific project.<\/span><\/p>\n

    Let\u2019s start by taking a look in detail at the criteria above.<\/span><\/p>\n

    2.1 Setting up the pool and acquiring test users<\/span><\/h3>\n

    When putting together your pool, you\u2019ll have to pay attention to those characteristics that might affect how a person experiences your product and if he\/she is suitable for answering questions. For example:<\/span><\/p>\n