8 tips to reduce cart abandonment<\/span><\/a><\/p>\n Tip 1: Display trust badges<\/span><\/a> 10. Conclusion<\/span><\/a><\/p>\n A Baymard Institute study showed that the average cart abandonment rate is <\/span>70.19%<\/span><\/a>, meaning seven in ten customers who place products into their shopping carts or baskets don\u2019t complete their purchase in the checkout section.\u00a0<\/span><\/p>\n Emil Kristensen, CMO and co-founder of pop-up builder <\/span>Sleeknote<\/span><\/a>, said: \u201cI can say from experience that it\u2019s incredibly frustrating to successfully move a shopper through the sales funnel and create offers that are enticing enough to pique their interest, only to inevitably lose them at the point of purchase.\u201d<\/span><\/p>\n The most cart abandonment happens from a mobile device (<\/span>85.65%<\/span><\/a>), followed by tablets (80.74%) and desktops (73.07%).<\/span><\/p>\n However, there are multiple steps you can take to reduce cart abandonment and improve your customers\u2019 overall shopping experience using user experience (UX) design. Here are eight:<\/span><\/p>\n 19%<\/span><\/a> of shoppers abandoned their cart because they didn\u2019t trust the site with payment information such as their credit card details.<\/span><\/p>\n You can display trust badges on your brand\u2019s home page or during the checkout process to enhance credibility and build trust with shoppers. This will stop them from being scared to hand over their personal information and decrease the likelihood of abandoned carts.<\/span><\/p>\n Trust badges can include:<\/span><\/p>\n (Image Source: Shopify<\/a>)<\/p><\/div>\n Unlike traffic from tablet devices, which make up <\/span>just 3%<\/span><\/a> of ecommerce sessions, mobile traffic accounts for over two-thirds of all ecommerce sessions (68%).\u00a0<\/span><\/p>\n To ensure a consistent ecommerce experience across devices, design your website to be mobile-friendly<\/a> so the many customers using smaller screens don\u2019t encounter any issues.<\/span><\/p>\n You must also ensure your website is fast-loading and secure, as these factors affect the user experience. You can test your website\u2019s performance using tools such as Google PageSpeed Insights, Mobile-Friendly Test, or MozBar.<\/span><\/p>\n For most checkouts, it\u2019s possible to reduce the number of form elements shown to shoppers during the default checkout flow by <\/span>20-60%<\/span><\/a>. Forms collect customer data such as name, email address, shipping address, and payment details.<\/span><\/p>\n The quicker and smoother a shopper can go from finding a product to placing their order, the less likely they are to abandon their cart because they got distracted or things got too complicated.<\/span><\/p>\n Adding any of the above support options gives shoppers the confidence to continue checking out even if they never use the support available.<\/span><\/p>\n By displaying a pop-up just as a shopper intends to leave, you grab their attention and win them back. You can save <\/span>up to 13.5%<\/span><\/a> of abandoned sales if you encourage customers to finish their checkout by offering them a discount code in an exit-intent triggered pop-up.<\/span><\/p>\n In addition, you can convert up to 7% of abandoning visitors into email subscribers if your exit-intent triggered pop-up asks them to enter their email address for a discount on their next purchase.\u00a0<\/span><\/p>\n However, remember that you want to offer such a great user experience that most shoppers never even see your exit-intent pop-up – as they don\u2019t try to leave!<\/span><\/p>\n Baymard Institute survey results also showed 25% of shoppers abandoned their cart because the site wanted them to create an account.<\/span><\/p>\n Not everyone wants to sign up to your website to purchase products, so adding a guest checkout option can be a clever and quick way to stop abandoned carts. By doing this, you remove barriers and save customers\u2019 time by providing a hassle-free and simplified user experience.<\/span><\/p>\n For example, when you head to checkout online at John Lewis (see picture below), the department store offers two options: sign-in (this leads to creating an account if you don\u2019t already have one) or guest checkout (for those who don\u2019t want to create an account).<\/span><\/p>\n Image Source:\u00a0John Lewis<\/a><\/p><\/div>\n This is a good example of UX writing as it offers clear actions to the consumer, as well as suggestions that suit their needs. Including an explanation of each option, such as \u2018you can create an account once you\u2019ve completed your order\u2019, provides the customer with the relevant guidance to go to the next step of the checkout process.<\/span><\/p>\n Baymard Institute also claims 16% of shoppers abandoned their cart because the brand\u2019s returns policy wasn\u2019t satisfactory.<\/span><\/p>\n Creating a refund and return policy that is fair, transparent, and easy to understand will provide shoppers with the confidence to make a purchase, knowing they have the option to return if the product doesn\u2019t meet their expectations.<\/span><\/p>\n A return and refund policy should be easy to find at various stages of the shopping process, including the product pages, shopping cart, and checkout page. <\/span>UX writers should use precise language throughout the policy to make sure that everything is clear about what you offer.<\/span><\/p>\n Your brand\u2019s return and refund policy should clearly state:<\/span><\/p>\n Image Source: ASOS<\/a><\/p><\/div>\n Product pages are a great place to highlight shipping costs and delivery times so customers know what to expect before they reach the checkout page.\u00a0<\/span><\/p>\n We understand that it is sometimes hard to calculate delivery costs and times before the customer enters their shipping address. <\/span>However, UX writers should try to include visual estimations such as \u20183-7 working days\u2019 and \u2018\u00a32.99-\u00a35.99\u2019.<\/span><\/p>\n Your website\u2019s page is a great place to insert banners advertising free delivery for orders over a certain amount or time-sensitive shipping discounts such as \u2018free next day delivery if you order before 2pm\u2019. In the fast-paced and competitive world of ecommerce, abandoned carts and almost-lost sales can have a significant impact on your brand. However, by implementing the above steps during your UX design process, you can stop shoppers from abandoning their carts and maximise your conversions.<\/span><\/p>\n Remember to continuously optimise your methods, be on the ball with customer support, and keep all your brand\u2019s contact details and policies current.<\/span><\/p>\n
\nTip 2: Optimise your website for mobile<\/span><\/a>
\nTip 3: Simplify the sales funnel<\/span><\/a>
\nTip 4: Offer ample customer support options<\/a>
\n<\/span>Tip 5: Create exit-intent triggered pop-ups<\/span><\/a>
\nTip 6:\u00a0 Offer guest checkout options<\/span><\/a>
\nTip 7: Be clear about your return and refund policy\u00a0<\/span><\/a>
\nTip 8: Be clear about shipping costs and delivery times<\/span><\/a><\/p>\n<\/a>8 tips to reduce cart abandonment<\/span><\/h2>\n
<\/a>Tip 1: Display trust badges\u00a0<\/span><\/h2>\n
\n
![\"(Image](\"https:\/\/www.testingtime.com\/app\/uploads\/2023\/11\/image2-480x372.jpg\")
<\/a>Tip 2: Optimise your website for mobile<\/span><\/h2>\n
<\/a>Tip 3: the sales funnel<\/span><\/h2>\n
Baymard Institute also claims 18% of customers abandoned their cart because the checkout process was too long or complicated.<\/span><\/h2>\n
<\/a>Tip 4: Offer ample customer support options<\/span><\/h2>\n
Some shoppers find comfort in the availability of customer support. These types of support may be in the form of:<\/span><\/h2>\n
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<\/a>Tip 5: Create exit-intent triggered pop-ups<\/span><\/h2>\n
<\/a>Tip 6:\u00a0 Offer guest checkout options<\/span><\/h2>\n
![\"Image](\"https:\/\/www.testingtime.com\/app\/uploads\/2023\/11\/image1-2-480x216.png\")
<\/a>Tip 7:\u00a0 Be clear about your return and refund policy\u00a0<\/span><\/h2>\n
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![\"Image](\"https:\/\/www.testingtime.com\/app\/uploads\/2023\/11\/image3-2-480x204.png\")
<\/a>Tip 8: Be clear about shipping costs and delivery times<\/span><\/h2>\n
Baymard Institute\u2019s data shows 47% of shoppers abandon their carts because of extra costs such as shipping, whilst 24% of shoppers abandon their carts because delivery was too slow.<\/span><\/h2>\n
\n<\/span><\/p>\n<\/a>10. Conclusion<\/span><\/h2>\n