{"id":7808,"date":"2019-01-20T09:00:32","date_gmt":"2019-01-20T07:00:32","guid":{"rendered":"https:\/\/www.testingtime.com\/?p=7808"},"modified":"2019-03-12T16:00:40","modified_gmt":"2019-03-12T14:00:40","slug":"measuring-your-ux-and-usability","status":"publish","type":"post","link":"https:\/\/www.testingtime.com\/en\/blog\/measuring-your-ux-and-usability\/","title":{"rendered":"6 tools you can use to start measuring your UX and usability today"},"content":{"rendered":"

Nowadays, there is a variety of tools that are quick to set up and easy to use for measuring a wide range of UX metrics, completely automatically and 24\/7. In addition, basic versions of some of these tools are even free. Rather than ‘Why should you measure<\/a>?’, the question should be ‘Why haven’t you started measuring yet?’<\/span><\/p>\n\t\t\t

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Make UX measurable and strengthen your company’s UX culture<\/h2>\n\t\t\t\t\t\t\t

A better UX leads to more satisfied employees, fewer mistakes, reduced support requirements and, ultimately,\u00a0more revenue.\u00a0<\/strong>This guide teaches you how to demonstrate the value of your work and strengthen your company’s UX culture.<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload guide\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

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If you still haven’t thought about which metrics or UX KPIs (key performance indicators) you’d like to measure, you may want to read the following article: <\/span>The 7 most important UX KPIs and how you can measure them<\/span><\/a>.<\/span><\/p>\n

The six UX measuring tools<\/span><\/h2>\n

Depending on what you’d like to measure (and achieve), you may need a different tool. Some of these ‘tools’ only focus on a single task; others \u2013 such as Hotjar \u2013 shine in several disciplines.<\/span> There are now hundreds of UX measurement tools on the market, and new ones are appearing every month. It’s tough even for advanced users to keep up with everything that’s going on and to choose the right tool.<\/span> But don’t panic! We&’re happy to make things simpler for you. You can find our selection of the best-known, most important and highly regarded tools below:<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n
Feature\/tool<\/b><\/td>\nHotjar<\/td>\nGoogle Analytics<\/td>\nDelighted<\/td>\nOptimizely<\/td>\nSurvey Monkey<\/td>\nUser Zoom<\/td>\n<\/tr>\n
User Analytics<\/td>\n\u2713<\/td>\n\u2713<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/tr>\n
Heatmaps<\/td>\n\u2713<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n\u2713<\/td>\n<\/tr>\n
Surveys<\/td>\n\u2713<\/td>\n<\/td>\n<\/td>\n<\/td>\n\u2713<\/td>\n\u2713<\/td>\n<\/tr>\n
Customer feedback<\/td>\n\u2713<\/td>\n<\/td>\n\u2713<\/td>\n<\/td>\n\u2713<\/td>\n\u2713<\/td>\n<\/tr>\n
A\/B testing<\/td>\n<\/td>\n<\/td>\n<\/td>\n\u2713<\/td>\n<\/td>\n\u2713<\/td>\n<\/tr>\n
Website recordings<\/td>\n\u2713<\/td>\n<\/td>\n<\/td>\n<\/td>\n<\/td>\n\u2713<\/td>\n<\/tr>\n
Funnel conversion<\/td>\n\u2713<\/td>\n\u2713<\/td>\n<\/td>\n<\/td>\n<\/td>\n\u2713<\/td>\n<\/tr>\n
Price per month from<\/td>\n\u20ac25<\/span><\/td>\nFree<\/span><\/td>\n\u20ac 20<\/span><\/td>\nOn request<\/span><\/td>\n\u20ac 28<\/span><\/td>\nOn request<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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1. Hotjar<\/strong><\/h3>\n

\"One<\/p>\n

Hotjar is probably the easiest tool to use for measuring website data and collecting user feedback. Among experts, it is also known as the ‘Swiss pocket watch’ of user experience tools. The software comprises the following functions:<\/span><\/p>\n

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  • Website recordings<\/span><\/li>\n
  • Heatmaps<\/span><\/li>\n
  • Conversion funnels<\/span><\/li>\n
  • Feedback polls<\/span><\/li>\n
  • On-site user surveys<\/span><\/li>\n<\/ul>\n

    Hotjar is also ideal for identifying so-called ‘bottlenecks’ (or <\/span>funnels<\/span>) on your website. On a page where many users drop out, for instance, you could ask users why they don’t complete the purchasing process.<\/span> In terms of value for money, Hotjar is streets ahead (from EUR 25 per month). You can also try out the tool for 15 days free of charge (as of April 2018).<\/span> How Hotjar works:<\/span>