{"id":8965,"date":"2019-03-11T10:27:12","date_gmt":"2019-03-11T08:27:12","guid":{"rendered":"https:\/\/www.testingtime.com\/?p=8965"},"modified":"2019-05-06T16:59:12","modified_gmt":"2019-05-06T14:59:12","slug":"how-to-run-research-in-design-sprints","status":"publish","type":"post","link":"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/","title":{"rendered":"How to run research in design sprints (without losing your mind)"},"content":{"rendered":"

If you\u2019re a UX researcher, designer, or product manager, you\u2019ve probably heard of the design sprint. It\u2019s a popular method that promises to apply the magic of design thinking to products and features quicker than the speed of light. Sprinting may seem a bit intimidating at first. Especially for us UX researchers out there (we naturally like our deep thinking and analysis). But if your business needs to move quickly, it\u2019s worth giving it a go.<\/span><\/p>\n\t\t\t

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A guide to identifying appropriate UX methods<\/h2>\n\t\t\t\t\t\t\t

This kit offers concise guidelines to quickly assess the general suitability of UX methods for your research project. It contains a printable diagram<\/strong>\u00a0with established research methods for each product development phase and a UX methods sheet<\/strong>\u00a0with descriptions, strengths and weaknesses, and areas of application.<\/p>\n\t\t\t\t\t\t\t

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Before we get into how to\u00a0run research<\/a> in design sprints, let’s make sure we’re all talking about the same thing.\u00a0<\/span><\/p>\n

So what is a design sprint anyway?<\/h2>\n

A few years ago, Google Ventures (or GV, as it\u2019s now known) was in desperate need of validating design ideas quickly to help their portfolio of 150+ startups grow and scale. They knew that some of the best and most successful Google products, such as priority inbox, were designed during times when there was a hard deadline. An idea sparked \u2013 could they use time constraints to help the teams work more efficiently? And so the design sprint was born. GV calls it a \u2018\u201cgreatest hits\u201d of business strategy, innovation, behavioural science, design thinking, and more.<\/span>
\n<\/span><\/p>\n

So how does it work? After some experimentation, the GV team landed on a method where a team of five to eight people would take a product design from concept to research in just five days. (And, as far as I can tell, GV is still sprinting away.)<\/span><\/p>\n

\"run<\/p>\n

The makeup of the team and the structure of the days are key. Sprints need at least one designer, one product manager, and one user expert (normally a researcher) to work effectively. The five days follow a strict schedule so that the team can stay on track and have their design properly evaluated by the end of the sprint.<\/span><\/p>\n

The classic GV design sprint<\/h3>\n

In the classic GV design sprint, each day takes on a theme. After some initial preparation, on the first day, the team focuses on <\/span>understanding<\/b> the design problem. This may mean delving into transactional data, looking at what competitors are doing, and reviewing any existing research. The theme of the second day is diverging<\/strong><\/b> \u2013 coming up with as many competing ideas as possible to solve the problem. The third day is a <\/span>decision<\/b> point where the team chooses the most promising idea and fleshes out the concept in more detail as a user story. Day four is all about <\/span>prototyping<\/b> and expressing that idea in a way that can make sense to possible users. And finally, on day five, the focus is on <\/span>validating<\/b> the design solution by showing it to real users.<\/span><\/p>\n

Integrating UX research into a fast-paced environment<\/h2>\n

Unsurprisingly, when word got out about GV\u2019s design sprints, other companies decided to give it a go. Today, sprinting is\u00a0a very common practice within UX and product organisations all over the world. But how do you effectively work within the constraints of design sprints when you\u2019re a UX researcher? We\u2019re trained to take our time, to listen, and to avoid making quick assumptions.<\/span><\/p>\n

Step one: get in the right mindset<\/h3>\n

First, start by shifting your perceptions. Design sprints aren\u2019t the opposite of what you\u2019ve been trained to do. Instead, think of them as a compressed way of getting to insight and decisions quicker.<\/span><\/p>\n

Step two: get in the right rhythm<\/h3>\n

Then, find the right cadence. Sprinting is more philosophy than dogma. After all, not every organisation can get the right people in the room for five days in a row. However, those key stages of the sprint \u2013 understand, diverge, decide, prototype, and validate\u00a0\u2013 can happen over a flexible timeline that works for you and your team.
\n
\n<\/span>If you can\u2019t move fast enough in a five-day working week, I suggest shifting your sprint timelines so that more days are allocated to each stage. Test and learn to find what works best for you. But don\u2019t let your sprints get too bloated. You need to be able to get into the rhythm and keep going.<\/span><\/p>\n

Step three: get bums on seats<\/h3>\n

One of the best things about being a researcher on a sprint is that the final day is all about getting everyone involved in the research. It\u2019s a bit like being part of a theatrical production\u00a0\u2013 you\u2019ve nailed the dress rehearsal, but now it\u2019s opening night. It\u2019s key that your team members feel like part of the \u2018validate\u2019 stage. So make sure you invite them to participate in any usability or concept-testing session. If you can\u2019t get them on the \u2018other side of the glass\u2019 or viewing your remote sessions, invite the rest of the team to make notes and give feedback on a highlight reel of the user research.<\/p>\n

\"run<\/p>\n

Remember to <\/span>own the findings as a group. You know how sometimes research feels like a box-ticking exercise that needs to be tolerated before products go live? It\u2019s not like that at all in a design sprint. The classic GV method involves everyone getting down with the Post-Its and sticky notes to consolidate findings together. You can be the facilitator here. But you don\u2019t have to do all the heavy lifting on your own. Design sprints get you away from having to pump out yet another \u2018research findings deck\u2019 that disappears into a shared drive to die alone. Instead, embrace the teamwork and document sprint findings together. Whether that\u2019s on a wall covered with Post-Its or in a group Trello board. <\/span><\/p>\n

It’s a sprint, not a marathon<\/h2>\n

As the research lead within a sprint team, it\u2019s also important to <\/span>keep focused on the next sprint on the horizon. Try to schedule your research sessions before you even start your sprint. This tip comes straight from GV. They realised that sprinting works best when you are not spending your key days trying to deal with a mountain of research ops such as booking in research participants or deciding whether to run in-person or remote sessions. And if the ops are slowing you down, ask for help from the rest of the team.<\/p>\n

And remember, it\u2019s a sprint, not a marathon. Sprinting isn\u2019t necessarily suited to designing completely new products or behaviours. No matter how tightly your team operates, you are unlikely to discover the next big thing via a design sprint. Keep your discovery research on a separate track until the concepts are really solid enough to make it through a sprint. If you only have one day of research per sprint, it\u2019s got to be based around a product design that can properly be put through its paces. One where you can actually make those go\/no-go decisions after only one day of validation.<\/span><\/p>\n

Research is at the very core<\/h2>\n

Researchers don\u2019t need to be afraid of design sprints. They’re a great way to test and learn your way to better product and feature design. All you need is the right team, cadence, and challenge. Plus, research is at the very core of a sprint: you don\u2019t learn anything without user feedback.<\/span><\/p>\n\t\t\t

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A guide to identifying appropriate UX methods<\/h2>\n\t\t\t\t\t\t\t

This kit offers concise guidelines to quickly assess the general suitability of UX methods for your research project. It contains a printable diagram<\/strong>\u00a0with established research methods for each product development phase and a UX methods sheet<\/strong>\u00a0with descriptions, strengths and weaknesses, and areas of application.<\/p>\n\t\t\t\t\t\t\t

\n\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tDownload guide\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t

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Personally, I\u2019ve run research on nearly 10 design sprints now. And though I was sceptical at the beginning, I now really love the sprint method. It\u2019s creative and fun! There\u2019s a great feeling of community, and you get pushed out of your comfort zone as everyone participates throughout the sprint. Also, I\u2019ve gone from having one or two people behind the glass of the usability lab for my research sessions to a full house of teammates who really engage with what our participants are thinking and feeling \u2013 a researcher\u2019s dream!<\/span><\/p>\n

\"\"<\/p>\n

If you want to find out more about design sprints, check out <\/span>GV\u2019s online sprint resources<\/span><\/a>\u00a0or pick up Jake Knapp\u2019s <\/span>Sprint book<\/span><\/a>.\u00a0<\/span>Zhenshuo Fang at Google also has some <\/span>good tips on how to facilitate design sprints<\/span><\/a>. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you\u2019re a UX researcher, designer, or product manager, you\u2019ve probably heard of the design sprint. It\u2019s a popular method that promises to apply the magic of design thinking to products and features quicker than the speed of light. Sprinting may seem a bit intimidating at first. Especially for us UX researchers out there (we […]<\/p>\n","protected":false},"author":31,"featured_media":11445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[5096],"tags":[],"class_list":["post-8965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"yoast_head":"\nHow to run research in design sprints (without losing your mind) - TestingTime<\/title>\n<meta name=\"description\" content=\"Sprinting may seem intimidating for UX researchers. 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But if your business needs to move quickly, you need to know how to run research in design sprints.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/\" \/>\n<meta property=\"og:site_name\" content=\"TestingTime\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/testingtime\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-11T08:27:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-05-06T14:59:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.testingtime.com\/app\/uploads\/2019\/03\/750x500px_Blogpost-Visuals_DesignSprint.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1564\" \/>\n\t<meta property=\"og:image:height\" content=\"1042\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Elizabeth Kessick\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@testingtime\" \/>\n<meta name=\"twitter:site\" content=\"@testingtime\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Elizabeth Kessick\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/\"},\"author\":{\"name\":\"Elizabeth Kessick\",\"@id\":\"https:\/\/www.testingtime.com\/en\/#\/schema\/person\/8d5bd5e95266cddabb4be6398dd073ff\"},\"headline\":\"How to run research in design sprints (without losing your mind)\",\"datePublished\":\"2019-03-11T08:27:12+00:00\",\"dateModified\":\"2019-05-06T14:59:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/\"},\"wordCount\":1357,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.testingtime.com\/en\/#organization\"},\"articleSection\":[\"Design\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/\",\"url\":\"https:\/\/www.testingtime.com\/en\/blog\/how-to-run-research-in-design-sprints\/\",\"name\":\"How to run research in design sprints (without losing your mind) - TestingTime\",\"isPartOf\":{\"@id\":\"https:\/\/www.testingtime.com\/en\/#website\"},\"datePublished\":\"2019-03-11T08:27:12+00:00\",\"dateModified\":\"2019-05-06T14:59:12+00:00\",\"description\":\"Sprinting may seem intimidating for UX researchers. 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