TestingTime is headquartered in Zurich, Switzerland with more than 25 employees. The company was established in Switzerland in 2015 and has since then grown its geographical presence to include Germany, Austria, France and the United Kingdom. The acquisition of TestingTime was completed September 30, 2021 and adds to Norstat’s strategy of European growth within fieldwork for qualitative and quantitative research.

TestingTime joins the pan-European Norstat Group, now boasting physical presence in 14 European markets with more than 200 full-time employees and more than 1500 part-time employees. The company was established in Norway in 1997 and is today the leading data-collector for market research services in Northern Europe.

Nortstat CEO Erling Eriksen“The acquisition supports our strategic rationale and priorities—Norstat is actively looking for expansion opportunities in Europe and we have the ambition to address both quantitative and qualitative research across our markets, with a one-stop shop approach to field work / data collection capabilities. As such, the acquisition is very much in line with our overall strategy and is an important milestone on our path to becoming the leading European player within this industry”, says Nortstat CEO Erling Eriksen.

“Since the very beginning of TestingTime, I always envisioned a world where Market- and UX researchers worked together closely. Both teams have one job: understand users and help build products and services people love. This acquisition marks a big step forward towards this vision. We are very proud to become part of Norstat. It’s a perfect match in terms of business and culture. Together we can offer our customers a lot more possibilities like geographical reach and expertise in quantitative research.“, says TestingTime CEO Reto Laemmler.

This acquisition marks Norstat’s entry into Switzerland and further solidifies their presence in the DACH region. Furthermore, the acquisition represents a significant strengthening of the group’s technological capabilities, whereby Norstat now can offer Do-It-Yourself (DIY) recruitment of test users and respondents for both qualitative and quantitative research. Norstat will deploy TestingTime’s capabilities to accelerate the digitisation of the current recruitment business across our footprint and increase customer satisfaction.

“We have worked together with the TestingTime team for more than 9 months and been immensely impressed by their automated, DIY solutions and their relentless attention to customer and user experience.”, says Erling Eriksen, CEO in Norstat.

“We are happy that our modern web platform helps to digitalise the Norstat processes all over Europe and that additional thousands of customers can now have access to our million test users. Scale it up!”, says Oliver Ganz, CTO in TestingTime.

In addition, TestingTime’s large test user pools across Europe will add nearly one million individuals to Norstat’s existing consumer panels, to the benefit of all of Norstat and TestingTime customers.

TestingTime’s comprehensive test user offering can be customised and scaled to suit the customer’s needs, including full-service testing in conjunction with leading usability labs and UX / CX agencies.

TestingTime will become part of Norstat Group, but will continue to operate as a separate brand and entity, headed by the co-founders Reto Laemmler (CEO) and Oliver Ganz (CTO).

TestingTime Norstat acquisition

From left to right: co-founders Reto Laemmler (CEO) and Oliver Ganz (CTO).

For more information, please contact:

Reto Laemmler
CEO, TestingTime
Mobile: +41 78 811 74 81
E-mail: reto@testingtime.com

Erling J. B. Eriksen
CEO, Norstat Group
Mobile: +47 99 22 86 06
E-mail: erling.eriksen@norstatgroup.com

About TestingTime
Founded in 2015 in Zurich, Switzerland, TestingTime is a fast-growing provider of test users and other study participants. TestingTime’s self service platform enables UX / CX professionals and market researchers to efficiently recruit high quality test users at scale for a variety of remote and in person tests. TestingTime has a strong European presence, especially in the DACH region and supports leading companies across a wide range of sectors. TestingTime has a public pool (panel) consisting of nearly one million test users and has released solutions for “Private” and “Special” pools. The first allowing customers to leverage their own list of users (i.e. Customer Loyalty Program) and the latter aimed at helping customers with the recruitment of special profiles (i.e. SME decision makers, private investors, health care professionals, etc.). More information can be found at www.testingtime.com.

About Norstat
Norstat is the leading data-collection company in Northern Europe. They deliver online data-collection via large representative proprietary consumer panels and in addition, they collect data on telephone, personal interviews, focus groups, postal and “Mystery shopping” in Norway, Sweden, Denmark, Finland, Germany, the United Kingdom, France, Italy, Poland, Estonia, Latvia and Lithuania. Yearly they produce more than 8 million interviews. Norstat delivers data in all traditional formats and also in visualisation dashboards and directly via APIs—often combined with the client’s own and other types of data. Their client base consists of well-known and respected local and international companies in most sectors. Their biggest clients are market research companies, but they also work for numerous media and PR agencies, management consultancies and direct end clients in both the private and public sector. Norstat is certified according to ISO 9001:2008. More information can be found at www.norstatgroup.com.