Mobile phone or internet subscribers
A UX team hired an UX Agency to conduct interviews for them. It was important that the people being interviewed didn’t know the telecommunication company was the one who wanted the interviews.
They were looking for:
- 4 telecommunication provider customers, 4 non-customers
- individuals with a strong understanding of digital technology
- decision-makers in personal or household insurance (e.g. home, car, mobile phone, cybersecurity, etc.).
- Exclude participants working in the telco, insurance, and UX industry.
After the interview ended, the agency told the interviewees who the client was. During the project, we had to be careful not to say the name of the telecommunication provider. It was tricky, but we did it well and received a 5-star rating.